Angelina Yacht charter launches a new brand identity with updated brand identity guidelines.
Angelina Yacht Charter Croatia launches a new brand strategy
Angelina Yacht Charter Croatia has launched a new brand strategy with updated brand identity guidelines for sailboats, catamarans and motorboats for charter in Croatia.
After the successful launch of its newly redesigned website, Angelina Yachtcharter has taken the next step by rebranding the main Angelina Yacht Charter logotype. The objective was to combine functionality, visibility and stronger visual appeal. The refreshed design now reflects both the practical user experience of the new website and the premium feel of the brand.
Together with Design Studio D.Point Creative agency we created a new brand identity for Angelina Yachtcharter to improve visibility and recognition among a broader yacht charter audience. The updated concept includes a wordmark logo that reads "Angelina Yachtcharter" in front of a rising sun and a curved sea line, with the top half of the sun positioned slightly above the lettering. A wordmark variation is also paired with a sail pictogram, while the colour palette includes bright orange, navy blue, black, white and transparent versions for consistent use across digital and physical applications.
THE IDEA by D.Point Creative agency
"By updating the typography, we redesigned the logotype around the strongest elements of the previous version. At the same time, we introduced new colours and a fresher first impression. The new logo is designed to be immediately recognisable as Angelina and naturally accepted as the next evolution of the brand."
Angelina Yachtcharter has refined its visual identity and reaffirmed its focus on innovation in the yacht charter industry. One clear result of that process is a simplified and modernised Angelina logo.
Luka Šangulin, the CEO at Angelina Yachtcharter said:
"The rebranding of our boats, crew uniforms and onboard inventory with the new logotype and contrasting colours marks an exciting new chapter for Angelina Yachtcharter. It strengthens our visibility in marinas and anchorages while giving the brand a cleaner, warmer and more recognisable look."
One of the most important developments is the launch of our new-look website, supported by warmer colours and a redesigned logotype that combines functionality and visual appeal. Together, these changes improve content quality, usability and the overall experience for both new and existing clients.
Angelina Yacht Charter carried out its last brand update nearly eight years ago, and we felt it was the right time to review how the brand should evolve. The new design builds on a strong and recognisable identity.
At the same time, it better reflects the level of service we provide our clients and the company's future direction as the most recognisable Croatia sailing charter.
The new branding is rolling out across multiple platforms, including our website, social media, print brochures, catalogues, crew uniforms and onboard items such as coffee cups, as well as advertising materials online and physical brand placements on the boat, including the sailboat boom and the bow of the yacht.
The new brand identity helps people recognise our brand instantly across channels, digital platforms and physical locations, while promoting a more professional image. It also helps distinguish Angelina from competitors in marinas and anchorages.
Final Look
The final design is simple enough to be recognised whether it is placed on the sail boom or the bow of the boat, across different bases, boating marinas and anchorage bays.
It is a carefully developed, easy-to-identify modern logo that works across all virtual and physical platforms. It is simple enough to stand out on our social media pages and practical enough to work on the back of a shirt or hoody worn by our crew members.
The previous logo stood the test of time well. However, since it was first introduced, the company has grown into a leading yacht charter company in Croatia. The new visual identity was created to reflect that evolution and support the brand's next stage of growth.
